Ali has worked in the wraparound childcare sector for almost 15 years, starting out with hands-on roles in clubs, through to being the Commercial Director of the 5th largest school-age childcare provider in the UK. He was responsible for the creation of our market-leading Online Booking System, and is an expert in payment and administration services for childcare.
Ali has supported numerous Schools & MATs with the successful creation & operation of their own provision, from assessing demand to rolling out multiple academies within the same Trust. In recent years, his experience enabled him to contribute significant content to the Government’s published guidelines for safely operating wraparound care during the pandemic.
Ali is passionate about finding innovating ways in which software & technology can help improve the quality & accessibility of wraparound care in the UK.
Outside of work, Ali enjoys watching sports and spending time with his young family.